034 Global Circuit: Utilizing Social Networks to Create Lasting Change

The path to address climate change and further the energy transition is full of new information, ideas, and innovation. Processing this information and implementing these ideas requires collaborative effort and a shift in beliefs and behaviors. What can social network theory tell us to ensure successful spread of innovation? How can we drive behavioral change to keep pace with new ideas? And what does it mean to consider the width of a bridge in collaboration? Damon Centola, Author of Change: How to Make Big Things Happen, Professor of Communication, Sociology and Engineering, and Director of the Network Dynamics Group at the University of Pennsylvania joins this episode of Electric Perspectives Global Circuit.

The Global Circuit is brought to you by EEI International Programs as part of EEI’s Electric Perspectives podcast. For more information about EEI International Programs, visit www.eei.org/international